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Marketing Management | 6th Edition

Marketing Management | 6th Edition
Rajan Saxena McGraw-Hill Business & Finance English Paperback 9789389538335
MRP: Rs 1275
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9789389538335
Paperback
Rs 1275
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Pages : 784
Release Date : 16 November 2019
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ISBN-10/SKU/ASIN : 9389538335
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Marketing management is designed to cater to syllabi requirements of courses on marketing. Steeped in the core concepts of marketing, the text nonetheless incorporates the latest trends in marketing and showcases many of the path breaking efforts by marketers in recent past. This thoroughly revised 6th edition includes discussion on most widely discussed topics in the subject in recent past. Alongside, the text captures the core concepts comprehensively and follows an application-based approach.salient features: new cases on leading new age organizations such as hotstar, oyo, Airbnb, Netflix, Amazon prime, Uber etc. new sections on digital marketing, social media marketing, defining brand etc. updated and detailed coverage on marketing environment, retail business model, distribution management, organization buying behavior etc. more engaging and logically driven revised Chapter structure thoroughly revised chapters focusing on how markets have evolved in recent past.

Dr Rajan Saxena is Vice Chancellor, Narsee Monjee Institute of Management Studies (NMIMS) (Deemed-to-be-University) and former Director, IIM Indore, ICFAI Business School, Gurgaon, SP Jain Institute of Management and Research, Mumbai, and Dean, Narsee Monjee Institute of Management Studies, Mumbai. An alumnus of Delhi School of Economics, Prof Saxena has taught courses at IIM Calcutta & IIM Indore. He has also been associated with the University of Calgary, Canada and University of Sterling, UK. Prof Saxena is a visiting professor at Pace University, USA. He is a recipient of various awards and is widely acclaimed as an institution builder, marketing educator, strategist, and consultant.

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