Running an enterprise and writing books have one thing in common, both need passion, commitment and effort. The author enjoys both the roles.
The author P C Balasubramanian, normally addressed as PC or Bala got into writing books in 2010 and the first book Rajini's Punchtantra became a national best seller and is till getting presented as a HR initiative in various corporate entities. He continued writing and the second one was Grand Brand Rajini, launched around the very special birthday of the very special super star Rajinikanth.
The desire to tell a story made him write his first fiction Ready Steady Exit followed by A Drizzle in the Desert.
Then JUJUBE happened during the lockdown time he was again back to a non-fiction. This book is close to his heart and mind, he says, as the book is all about joy and happiness.
Again in 2022, he went back to his favourite subject 'Rajinikanth' to write his sixth book Rajini's Mantras and third one on this legendary personality.
Flame is his latest and the author hopes it will excite readers who like thrillers.
Bala is a qualified Chartered Accountant and an entrepreneur. He is also a speaker and speaks on motivation, entrepreneurship, leadership, branding and happiness.