Whatever your passion or business venture, there will come the time to share your ideas, your product, or your business proposal with others. The Total Pitchwill give you the tools to ensure your message – and your total pitch -- is clear, compelling and impossible to ignore at every stage of the pitch journey. Wise dissects the anatomy of a pitch, and shows all the distinct stages where you can leverage proven methods and frameworks to ensure that your pitch is a success from beginning to end.
Praise for The Total Pitch
“I thought I had a good framework for pitching ideas, but Ed Wise’s is better. It is clear, straightforward, repeatable, and it works (I know that because I have already started using it).”
—Michael Maslansky CEO, Maslansky & Partners; Author, The Language of Trust
"By providing a thoughtful framework for sharing ideas, Wise helps us make pitch success more repeatable.”
—Frances X. Frei Professor of Technology and Operations Management, Harvard Business School; Author, Unleashed and Uncommon Service
" Ed Wise has the heart of a race horse—he is a new business champion who is determined to win every race. In this book he demystifies the pitch process with simple, clear ideas that are easy to put into action. He shows how, with reliance on a strong process, you’ll get to the finish line pain free and in a winning position.”
—Marina Maher Founder & Chair, Marina Maher Communications; Founder, Center for Women’s Leadership
About the author:
Edward Wise brings over 40 years of experience in the communications industry. He... See more
Whatever your passion or business venture, there will come the time to share your ideas, your product, or your business proposal with others. The Total Pitchwill give you the tools to ensure your message – and your total pitch -- is clear, compelling and impossible to ignore at every stage of the pitch journey. Wise dissects the anatomy of a pitch, and shows all the distinct stages where you can leverage proven methods and frameworks to ensure that your pitch is a success from beginning to end.
Praise for The Total Pitch
“I thought I had a good framework for pitching ideas, but Ed Wise’s is better. It is clear, straightforward, repeatable, and it works (I know that because I have already started using it).”
—Michael Maslansky CEO, Maslansky & Partners; Author, The Language of Trust
"By providing a thoughtful framework for sharing ideas, Wise helps us make pitch success more repeatable.”
—Frances X. Frei Professor of Technology and Operations Management, Harvard Business School; Author, Unleashed and Uncommon Service
" Ed Wise has the heart of a race horse—he is a new business champion who is determined to win every race. In this book he demystifies the pitch process with simple, clear ideas that are easy to put into action. He shows how, with reliance on a strong process, you’ll get to the finish line pain free and in a winning position.”
—Marina Maher Founder & Chair, Marina Maher Communications; Founder, Center for Women’s Leadership
About the author:
Edward Wise brings over 40 years of experience in the communications industry. He was the founding CEO of Omnicom Health Group, the largest healthcare communications group in the world for over six years. Before that he led The CDM Group, a healthcare advertising agency startup where he grew a client roster from one major client to over 100 in ten years as President and CEO, in large part by perfecting the pitch process from beginning to end.
Chapters cover the following topics:
Choosing better prospects; how to manage the clock; winning the request for proposal (RFP); how to create, structure and write an effective presentation; tips on rehearsing; how to select the presentation team; how to prepare answers to difficult questions from your audience; and how to continuously improve the way you pitch your ideas over time. If you are looking for ways to share your ideas more successfully, there is something in this book for you.
