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HBR Guide to Data Analytics Basics for M

HBR Guide to Data Analytics Basics for M
Harvard Business Review Harvard Business Review Press Computers & Technology English Paperback 9781633694286
MRP: Rs 750
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9781633694286
Paperback
Rs 750
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Pages : 192
Release Date : 20 May 2018
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ISBN-10/SKU/ASIN : 1633694283
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Don't let a fear of numbers hold you back.
Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data to understand where the numbers come from, make sense of them and use them to inform tough decisions. How do you get started?
Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data and communicate your findings to others.
You'll learn how to:
Identify the metrics you need to measure
Run experiments and A/B tests
Ask the right questions of your data experts
Understand statistical terms and concepts
Create effective charts and visualizations
Avoid common mistakes.

Harvard Business Review Press is a leading global book publisher and a division of the Harvard Business Review Group. HBR Press publishes for the general, professional, and academic markets on the topics of leadership, strategy, innovation, and management. Recent bestselling titles include HBR's 10 Must Reads on Managing Yourself, Playing to Win, A Sense of Urgency, Leading the Life You Want, Conscious Capitalism, The Founder’s Mentality, HBR’s 10 Must Reads on Mental Toughness, and The First 90 Days.

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