Management has always been the backbone of every successful enterprise. In today’s highly competitive environment, managing a business has become more challenging than ever, both internally and externally. Good management not only drives revenues and builds the company's reputation but also plays a crucial role in staying ahead of the competition. On the other hand, poor management can push a company out of the market.
This book highlights the importance of effective management across various sectors, including social, political, religious, charitable, and business organizations. It demonstrates how both human and non-human resources can be efficiently utilized to achieve organizational goals. Without proper management, no organization can function smoothly or meet its objectives.
Structured into eight units, the book introduces students to the essential concepts, principles, and strategies of business management. It covers critical topics such as planning, organizing, staffing, leading, coordination, controlling, decision-making, and managing change. In today’s dynamic business environment, the book emphasizes the importance of adaptability and effective strategies for success.
Through this comprehensive guide, readers will gain valuable insights into the theoretical and practical aspects of management, focusing on the four fundamental dimensions: planning, organizing, leading, and controlling. This book is an indispensable resource for anyone looking to master the art of modern business management.
