Prateek Raj is an Associate Professor at the University College London (UCL) Global Business School for Health and an Affiliate Fellow at the Stigler Center at the University of Chicago Booth School of Business. Originally from Dhanbad, Jharkhand, Prateek earned a bachelor’s degree from IIT Delhi and a master’s and PhD in Management from UCL. During his doctoral studies, he was a visiting researcher at Kellogg School of Management and Chicago Booth, and also taught at the London School of Economics. Following his PhD, he joined the Indian Institute of Management Bangalore, where he led the Inclusive Markets Lab, advancing research, teaching, and advocacy on business models and economic policies that promote inclusive growth. Prateek’s interdisciplinary, impact-driven work has garnered global recognition through prestigious awards and research grants. The MBA course he designed at IIM Bangalore, Strategic Stewardship, serves as the foundation for this book.