The Power of Habit

Why We Do What We Do, and How to Change

Charles Duhigg Cornerstone Digital Self-Help English eBook B006WAIV6M

MRP: Rs 491.41

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There's never been a better time to set new habits. This book will change your life.

In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.

He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives.

My name is Charles Duhigg, and I'm a reporter for The New Yorker Magazine and the author of The Power of Habit, Smarter Faster Better, and Supercommunicators: How to Unlock the Secret Language of Connection (coming out on February 20, 2024!)

While I worked at the New York Times, I won a Pulitzer Prize for a series about Apple named "The iEconomy". Before that, I wrote about the 2008 financial crisis, how companies take advantage of the elderly, and reported from Iraq. (For those and other articles, I won the National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and other recognitions.)

But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)

I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Santa Cruz, CA with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.

I would love to hear from you.