In today's business world building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies Purple Cow Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.Through his book Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. With people becoming more and more information savvy success of a brand is all about building remarkable products that can stand out of the crowd. Purple Cow Transform Your Business By Being Remarkable uses the analogy of a purple cow which would draw the attention of the crowd hugely owing to how unusual it is. The book can help readers learn about modern marketing paradigms.Godin's strategies can help streamline marketers thus helping them move up the corporate ladder. By quoting the examples of many leading brands Godin has explained his marketing principles in a simple yet effective manner. According to the book clever marketing is all about identifying the challenges and creating remarkable products that can overcome the threats. Through his book Godin also speaks about identifying the right early adopters of the product who can play a major role in deciding the mass acceptance of the product. With a lot of useful tips on brand building the book is useful for marketers entrepreneurs and key corporate decision makers. Published in 2005 by Penguin UK Purple Cow Transform Your Business By Being Remarkable is available as a paperback.Key FeaturesThe book is... See more

In today's business world building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies Purple Cow Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.Through his book Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. With people becoming more and more information savvy success of a brand is all about building remarkable products that can stand out of the crowd. Purple Cow Transform Your Business By Being Remarkable uses the analogy of a purple cow which would draw the attention of the crowd hugely owing to how unusual it is. The book can help readers learn about modern marketing paradigms.Godin's strategies can help streamline marketers thus helping them move up the corporate ladder. By quoting the examples of many leading brands Godin has explained his marketing principles in a simple yet effective manner. According to the book clever marketing is all about identifying the challenges and creating remarkable products that can overcome the threats. Through his book Godin also speaks about identifying the right early adopters of the product who can play a major role in deciding the mass acceptance of the product. With a lot of useful tips on brand building the book is useful for marketers entrepreneurs and key corporate decision makers. Published in 2005 by Penguin UK Purple Cow Transform Your Business By Being Remarkable is available as a paperback.Key FeaturesThe book is an INTERNATIONAL BESTSELLER—that has sold over 150000 copies in more than 23 print runs.It has made it to the bestseller lists of the New York Times Wall Street Journal and Businessweek.|Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.|You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.If you enjoyed reading this, check out Seth Godin's business classic This is Marketing. In today's business world building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies Purple Cow Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.Through his book Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. With people becoming more and more information savvy success of a brand is all about building remarkable products that can stand out of the crowd. Purple Cow Transform Your Business By Being Remarkable uses the analogy of a purple cow which would draw the attention of the crowd hugely owing to how unusual it is. The book can help readers learn about modern marketing paradigms.Godin's strategies can help streamline marketers thus helping them move up the corporate ladder. By quoting the examples of many leading brands Godin has explained his marketing principles in a simple yet effective manner. According to the book clever marketing is all about identifying the challenges and creating remarkable products that can overcome the threats. Through his book Godin also speaks about identifying the right early adopters of the product who can play a major role in deciding the mass acceptance of the product. With a lot of useful tips on brand building the book is useful for marketers entrepreneurs and key corporate decision makers. Published in 2005 by Penguin UK Purple Cow Transform Your Business By Being Remarkable is available as a paperback.Key FeaturesThe book is an INTERNATIONAL BESTSELLER—that has sold over 150000 copies in more than 23 print runs.It has made it to the bestseller lists of the New York Times Wall Street Journal and Businessweek.