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The Illusion of Choice

16 ½ psychological biases that influence what we buy
The Illusion of Choice
Richard Shotton Harriman House Publishing Self-Help English Paperback 9780857199744
MRP: Rs 599
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9780857199744
Paperback
Rs 599

B0BH95GVNZ
eBook
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Pages : 216
Release Date : 13 August 2024
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Weight : 1 kg 50 g
Dimension : 13.84 x 1.27 x 21.46 cm
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ISBN-10/SKU/ASIN : 0857199749
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Place of Origin : India
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The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

Richard began his career in marketing twenty-one years ago before setting up his own company, Astroten. Astroten help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing.

Richard is the author of The Choice Factory which explains how behavioural science can solve business challenges. The Choice Factory was voted best sales and marketing book of the year at the Business Book Awards. It was a #1 bestseller on Amazon and is now available in 12 languages.

In 2021 Richard was made an honorary lifetime fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.

He tweets about the latest social psychology findings from the handle @rshotton.

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