What Millennials Want

Marwaha Vivan Penguin Random House India Academics English Hardcover 9780670092857

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Marwaha Vivan Books

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9780670092857
Hardcover
Rs 599

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Publishing Group	:	Penguin Random House India
Pages	:	256
Release Date	:	01 August 2021
Edition	:
Weight	:	282 grams
Dimension	:	216 x 135 x 16.98 mm
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Place of Origin	:
Main Distributor	:	Repro Books Limited
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Author’s Website	:
Publisher’s Website	:	Official Website

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India is one of the youngest countries in the world and the generation of millennials make up for over 400 million people. This is the largest generation of people in the world. That means that the choices and trajectory of this generation have pivotal consequences on local regional and global politics and economics. So the important question is: What do Indian millennials want? What are their economic aspirations and their social views? Most importantly what makes them tick? It's 2021 and more than 84% of them reported having an arranged marriage and 65% listed a government job as their top priority. So are millennials really any different from previous generations? In What Millennials Want Vivan Marwaha documents the aspirations and anxieties of these young people scattered across more than 30000 kilometers in 13 Indian states. Combining an expansive dataset along with personal anecdotes he narrates an intimate biography of India's millennials investigating their attitudes towards sex marriage employment religion and politics. Review What Millennials Want is aninteresting and engaging perspective on Indian millennials. Vivan Marwaha takes a magnifying glass to the aspirations and challenges of young India's in towns and cities documenting their place in India's future. The future the millennials hope to build AADITYA THACKERAYGenerous in detail and impeccably researched Vivan's book'What Millennials Want' should be thequintessential read to understand how to harness India's'demographic dividend'. Theengaging narrative takes you through inner and outer landscapes of what Indian millennials think and feel with many surprising insights. Vivan plays both scholarly guide and amiable travel companion with pleasing results. This book not only offers an enlightened view of this generation - but prescriptive solutions for Indian Millennials' unmet aspirations and lost opportunities which can only come from an author's passion for his contradictory subjects and for the contradictory nature of India. LISA RAYVivan Marwaha has written acompelling detailed and intimate biography of the young India's who will define India's future. A fascinating look into one of the world's largest groups of people - Indian millennials - this book is a must read for all those interested in the economic destiny of India Asia and perhaps the world. Sanjeev Bikhchandani Founder of naukri.comWhat Millennials Want is a timely and urgent work of scholarship. Taking us on a journey across the length and breadth of India approaching young Indian life through a variety of lenses Vivan Marwaha takes a bold step toward decoding the dreams and fears of what he terms "the largest generation in the world ".Eminently readable and utterly fascinating. DR SHASHI THAROORWhat Millennials Want is a surprisingly pessimistic reminder of how little India has changed. –The Hindu BusinessLine About the Author Vivan Marwaha is a user researcher who works on technology projects in emerging markets. A millennial himself he cares deeply about understanding India and its future through its youth. He has lived and worked in New Delhi Los Angeles Washington DC and Buenos Aires and has written for theWashington PostNew StatesmanMint andTimes of India among other publications.

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