The Power of Emotional Marketing - Brands That Resonate by Bhuvana Subramanyan

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Bhuvana Subramanyan ZebraLearn Business & Finance English Paperback B0DTKGCXJB

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In today's hyper-competitive market, successful brands understand that emotional connections drive consumer decisions. The Power of Emotional Marketing explores how to create meaningful relationships byappealing to the heart rather than just the mind. Using the 'Spectrum of Sensations' framework and proven methodologies, this book provides actiona- ble strategies for crafting campaigns that resonate deeply with audiences. Drawing from extensive research and real-world case studies of Iconic Indian brands, it offers tools to measure campaign effectiveness and optimize emotional engagement. Whether navigating digital landscapes or traditional media, discover how to create marketing campaigns that don't just boost sales but build lasting brand loyalty. This book is for brand managers, entrepreneurs, marketers, creative agencies, and students who want to master the art of emotional marketing and build unforgettable brands. About the Author: Bhuvana Subramanyan is an award-winning marketing leader with nearly three decades of experience in building brand equity for organizations like Randstad, IBM, Aptech, and TNT. Named among Asia's 100 Power Leaders in Marketing & Communications, she brings deep expertise in crafting innovative, customer-centric campaigns that drive business growth. As an independent consultant today, she advises top Indian and global brands while mentoring the next generation of women leaders. Her unique "Spectrum of Sensations framework", introduced in this book, draws from her extensive experience in transforming marketing Initia tives into revenue generati... See more

Bhuvana Subramanyan is an author, podcaster and award-winning marketing leader with nearly three decades of experience in driving business growth and building brand equity. Known for her strategic approach to marketing, she has a talent for crafting innovative, customer-centric campaigns that transform initiatives into revenue-generating successes. Throughout her career, Bhuvana has held key leadership roles at renowned organizations including Randstad, IBM, Brandcomm, TNT, Aptech, and Vijay TV. Today, she works as an independent consultant, advising top Indian and global brands.

Her areas of expertise include marketing strategy, content creation, communication, sales enablement, and thought leadership. A sought-after speaker and guest lecturer, Bhuvana frequently addresses topics such as marketing, diversity and inclusion, and leadership at top universities. Her contributions have earned her numerous accolades, including being named among Asia's 100 Power Leaders in Marketing & Communications and receiving awards from CMO Asia and e4m Golden Mikes.

In addition to her professional accomplishments, Bhuvana is deeply passionate about environmental sustainability and women’s empowerment. She mentors young women through organizations like HopeWorks Foundation, Vedica Scholars, and Aspire For Her. Bhuvana is also certified in Women on Boards and is a published author and podcaster.

She has written two books on marketing - 'Marketing the Untold Story' and 'The Power of emotional marketing - Brands that resonate'