L O A D I N G
  •  Keyword
  •  Title
  •  Author
  •  Publisher
  •  ISBN

The Curious Marketer Expeditions in Branding and Consumer Behaviour

The Curious Marketer Expeditions in Branding and Consumer Behaviour
Harish Bhat Penguin Random House Literature & Fiction English Paperback 9780143456513
MRP: Rs 399
Check Best Price
Find the best price for The Curious Marketer Expeditions in Branding and Consumer Behaviour
Store Name Store Logo Condition Shipping Price Go to Store
Amazon.in New Book Free for Prime Members. Free for order of Rs 500+ (Otherwise Rs 40) Buy Now
Flipkart.com New Book Free on order of Rs 500+ (Otherwise Rs 40) Buy Now
Jiomart.com New Book Free Shipping Buy Now
Bookscape.com New Book Free Shipping ₹289.00 (28% Off) Buy Now
Bookswagon.com New Book Rs 39 per book Buy Now
Amazon.com New Book Free on order of USD 25.00 Buy Now

RELATED GENRES

RELATED TAGS

  • Brand Marketing Strategies
  • Branding Concepts
  • Branding Consumer Behaviour
  • Colorful Area of Marketing
  • Consumer Behavior Analysis
  • Creative Publicity Campaigns
  • Curious Marketer Expeditions
  • Harish Bhat Book
  • Innovative Marketing Ideas
  • Marketing Insights

AVAILABLE EDITIONS


9780143456513
Paperback
Rs 399
Complete Metadata
Publishing Group : Penguin Random House
Pages : 352
Release Date : 24 January 2022
Edition :
Weight :
Dimension : 216 x 135 x 21.192 mm
Sec Author/Narrator :
Series Name :
Book Awards :
ISBN-10/SKU/ASIN :
BISAC Codes :
Place of Origin :
Main Distributor : Repro Books Limited
Goodreads Page :
Youtube Video :
Author’s Website :
Publisher’s Website : Official Website
Most Popular Categories
Deals by Big Brands

From Apple to Tata Tea many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives for a marketer inquisitiveness shapes the way one looks at products and their branding. In his new book Harish Bhat presents some of his most popular columns which first appeared in The Hindu BusinessLine exploring more than fifty products places people books and publicity campaigns that excite him as a marketer.From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water) from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper Bhat touches on fascinating areas that marketers are targeting today.Immensely topical this is a pleasurable read that will be of great interest to general readers as well as students and professionals working in the colourful area of marketing.

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata Group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd. Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani. An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India. Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.

Books by Harish Bhat

Daily Deals on Bestselling Books

Top 100 New Releases in Literature & Fiction

Related Searches: The Curious Marketer Expeditions in Branding and Consumer Behaviour, Harish Bhat, Paperback, Penguin Random House, Literature & Fiction, English, Branding Concepts, Marketing Insights, Consumer Behavior Analysis, Creative Publicity Campaigns, Product Branding Exploration, Innovative Marketing Ideas, Branding Consumer Behaviour, Popular Marketing Columns, Brand Marketing Strategies, Colorful Area of Marketing, Marketing Trends, Curious Marketer Expeditions, Harish Bhat Book,