Marketing will teach the students how to analyse consumer demand and promote products for consumers. This will allow students to work in many different areas of sales and services. For teaching marketing concept, the book is tailored with particular objective in order to effectively prepare the students for their marketing career, which can range from marketing executives to the other upper ladder in marketing domain. The book will give students a vast and wide insight of the traditional and contemporary aspects of marketing. The input of basic fundamentals, coupled with the practical knowledge given in the book will help students in understanding contemporary marketing tactics and strategies. Moreover, the book will empower the students to know what marketing practitioners actually do and the decisions they have to make in day to day marketing. This is an effort to teach marketing in more creative and visual way with the coverage of advances recently made in new technology and the social web as well as how to take advantage of these techniques in the marketing context. The book will also assist students to recognize the need to go further than the traditional 4P’s (Product, Price, Place and Promotion) approach and reflect on newer perspective, with the classical and modern theories of marketing.
