How Minds Change : The New Science of Belief, Opinion and Persuasion

David McRaney Oneworld Publications Self-Help English Paperback 9780861545681

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9780861545681
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Rs 543

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Pages	:	352
Release Date	:	25 December 2022
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ISBN-10/SKU/ASIN	:	0861545680
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In an increasingly polarised world, it sometimes feels impossible to talk to someone you disagree with, let alone change their mind. However, as David McRaney reveals, you could be just one conversation away from reshaping someone's world view – here's how.

‘In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.’ ADAM GRANT, AUTHOR OF THINK AGAIN

Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place. Along the way he meets a former Westboro Baptist Church member who was de-radicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a former 9/11 Truther who turned his back on it all, and reveals how, within a few years, half a country can go from opposing the ‘gay agenda’ to happily attending same-sex weddings.

Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.

David McRaney is a science journalist fascinated with brains, minds, and culture.

He created the podcast You Are Not So Smart based on his 2009 internationally bestselling book of the same name and its followup, You Are Now Less Dumb.

Before that, he cut his teeth as a newspaper reporter covering Hurricane Katrina on the Gulf Coast and in the Pine Belt region of the Deep South. Later, he covered things like who tests rockets for NASA, what it is like to run a halfway home for homeless people who are HIV-positive, and how a family sent their kids to college by making and selling knives.

Since then, he has been an editor, photographer, voiceover artist, television host, journalism teacher, lecturer, and tornado survivor.

Most recently, after finishing his latest book, How Minds Change, he wrote, produced, and recorded a six-hour audio documentary exploring the history of the idea and the word: genius.