A compilation of the 81 one-line "game changers," or slogans, that have delivered lasting change among Ryan's highest performing clients. Designed to be easily digested and immediately actionable, each game changer occupies a two-page spread, with the slogan itself on the left and a page of text on the right with a brief explanation and anecdote explaining how to put it into practice. Organized into thematic chapters such as stress, focus, patience, risk-taking, and resilience, the book includes such insights as "people do what people always do," "don't push buttons that don't need to be pushed," "you can't say yes if you can't say no," and more.