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A Stitch in Time: The Biba Story

A Stitch in Time: The Biba Story
Meena Bindra Rupa Publications India Biographies English Hardcover 9789361563430
MRP: Rs 595
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9789361563430
Hardcover
Rs 595
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Pages : 216
Release Date : 20 December 2024
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ISBN-10/SKU/ASIN : 9361563432
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Meena Bindra’s journey from early childhood in Delhi, in a business family, to her life as a naval wife from the Armed Forces and thereafter her moving towards being an entrepreneur, are all captured here very simply and captivatingly.

The story is an interesting peek into how from such a humble start from home at a time when women in business was not the norm, she managed to carve out a place for herself in the fashion industry.

A Stitch in Time is the story of a woman who was able to overcome her challenges when all odds were against her, through sheer perseverance and grit. Alongside, it captures the story of the Indian fashion industry from its inception to the phenomenal growth as we see it today, through challenges, opportunities and much excitement.

She was also a part of the beginning and growth of the organized retail industry and became an integral part thereof.

The book captures her long journey as an entrepreneur, and the changing times of the fashion and organized retail industry in India through four decades, with its trials, tribulations, challenges and successes.

Meena Bindra was born in a business family in Delhi and graduated from Miranda House, Delhi University.

She married an Indian Navy officer when she was 20 years old, and was a housewife for 20 more years before she decided to start a small venture from her home.

Meena started designing Indian salwar kameez when there was no fashion industry to speak of, and has been a pioneer in making the salwar kameez a strong alternative to the saree across India. Her company Biba is renowned for its elegant and contemporary outfits available at affordable prices.

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