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The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century

The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century
Steven Pinker Viking Non Fiction English Hardcover 9780670025855
MRP: Rs 2320
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9780670025855
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Rs 2320
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Publishing Group : Penguin Books Ltd.
Pages : 368
Release Date : 30 September 2014
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ISBN-10/SKU/ASIN : 0670025852
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From the author of Enlightenment Now, a short and entertaining book on the modern art of writing well by New York Times bestselling author Steven Pinker.
Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care?
In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose.
In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish.
Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

Steven Pinker is an experimental cognitive scientist. Currently Johnstone Professor of Psychology at Harvard, he has also taught at Stanford and MIT. He has won many prizes for his research, teaching, and his eleven books, including The Language Instinct, How the Mind Works, The Blank Slate, The Better Angels of Our Nature, and Enlightenment Now. He is a member of the National Academy of Sciences, a two-time Pulitzer Prize finalist, a Humanist of the Year, a recipient of nine honorary doctorates, one of Foreign Policy's 'World's Top 100 Public Intellectuals' and Time's '100 Most Influential People in the World Today'.

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